A Media Dinosaur or not?

Webster defines a dinosaur as: something that is unwieldy in size, anachronistically outmoded, or unable to adapt to change. The year is 2010 and unfortunately there are a lot of traditional media professionals struggling to keep up with the ever-changing world of "new media." From digital media, SEO, SEM to Social Media (Twitter, Facebook, Foursquare) we are being constantly bombarded and intimidated. We "dinosaurs" are in a swamp of new media trying to find our way out and reinvent ourselves - a very scary time indeed.

So how do we survive extinction? In one word we ADAPT. The best way is to use what we know (traditional media) to leverage what we don't know (new media). Using a traditional medium such as the radio platform and leveraging all of the social media extensions available is a perfect example: it all starts with tapping into a personality at the radio station and leveraging all of their social extensions: station website, personality page, appearances, blogs, Twitter, Facebook, and Foursquare.

Just like the dinosaurs who started out big and ruled the world, our species can evolve and survive. All it takes is small step in the right direction.